Category: SEO
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Why focus content on the reader
The user at the center of the Google universe. Focus content on the reader and not the search engines. Whether you are launching an online site or promoting an existing one surely you have found yourself reading articles talking about website positioning, search engine optimization, indexing, content marketing, seo, sem and many other similar notions.…
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Content marketing: what it is and how to do it
Content marketing, is the creation of quality content focused on specific topics related to a company’s business, It is an extremely useful practice for channeling user visits to a particular site, so as to increase the turnover of those who offer and want to sell a product or service. Content Marketing: improving positioning Users become…
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How to write an effective title and why it is so important
I wrote an effective title for this post and managed to get your attention, this is good it is not as easy as it might seem at first glance. Only about 20 percent of the people who read the title of a post will actually read the article. If you are a small business owner…
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5 reasons why your website doesn’t get enough traffic
If your website is not getting enough traffic, there can be many reasons. Daily there are hundreds of searches, on Google, with the keyword “Why isn’t my website getting traffic? ” and if you are reading this article it is likely that you have also asked yourself this question. Giving an unambiguous answer is impossible…
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Keywords: how to assess the difficulty for positioning
Teutra/blog ” SEO ” Keywords: how to assess difficulty for rankingHow to assess the difficulty and choose the correct keywords for ranking on Google? Let’s start by defining the meaning of the term keyword or in English, keyword. “On the web, keywords allow the content of a web page to be associated with a user’s…
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How to improve Google ranking: the ultimate guide
How to improve ranking on Google and other search engines? This guide covers all aspects of optimizing and ranking a website on Google. You can use it as a starting point for planning an effective web marketing campaign. This activity will significantly affect the visibility of your personal or business website. Define your business To…
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Link building: what it is and how to do it + examples
Link building is one of the most important factors of SEO activity. “Link building is an SEO technique aimed at increasing the number and quality of incoming links to a website. Link building contributes, in ways that to date are not perfectly clear, both to increasing the “value” of a domain and, eventually, the Google…
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Competitor analysis: study your competitors to outperform them – examples
How to do competitive analysis but more importantly, why do you need to analyze your competitors? Competitor analysis is the starting point of any effective web marketing campaign. If you have a business, whatever products or services you may offer will be similar to those of other companies. But you already know that. What about…
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How to optimize a page for search engines
How to optimize a page for search engines How to optimize a page for search engines? How does a search engine understand the topic covered on a page? How can you make the task easier for it? How can you optimize your page code to gain, in return, greater visibility on Google? When you query…
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Research intent: how to understand it and use it to your advantage
What is search intent? How to use it in your SEO strategy Search intent: how to use it to your advantage? One of the most popular and widely used methods of doing a study for keywords used by Google search users is to prepare a list of ‘candidate’ keywords. You make a list of potentially…